Services

Renewal and billing programmes
Structuring of renewal and billing sequences and creation of letter texts and form layouts to maximise revenue and future performance. Advice on analysis of statistics and planning of future tactics.

Copywriting and design
Preparation of specialist copy and creative approaches for all types of subscription promotion including customer relations communications.

Marketing audits and assessments
Critical assessments of marketing tactics and creative approaches, executed via meetings, written reports and Best Practice workshops.

Promotional strategic planning
Construction of multimedia promotional campaigns, integrating direct mail, forced free trial, email, outbound telemarketing and fax broadcasting. Structuring of price and offer tests to focus on more profitable promotional routes.

Assessment and selection of service bureaux
Research and evaluation of suppliers. Preparation and writing of technical requirement specifications. Administration of beauty parades. Decision-making. Overseeing and management of data transfer.

Direct mail planning and execution
Detailed execution of direct mail campaigns including print buying, selection and overseeing of mailing houses, list assembly and deduplication, project management of mailing process.

Website promotion
Reviews of site design and layout, setting-up of landing and order pages, implementation of customer ordering routines, preparation of emails and other types of promotion.

List research and acquisition
Familiarisation with product profile and assessment of list requirements. Investigations into list sources and discussion with list brokers, followed by selection of potential best-performing lists for testing.

Services

Copywriting and designPreparation of specialist copy and creative approaches for all types of subscription promotion including customer relations communications.

Marketing audits and assessmentsCritical assessments of marketing tactics and creative approaches, executed via meetings, written reports and Best Practice workshops.

Promotional strategic planningConstruction of multimedia promotional campaigns, integrating direct mail, forced free trial, email, outbound telemarketing and fax broadcasting. Structuring of price and offer tests to focus on more profitable promotional routes.

Assessment and selection of service bureauxResearch and evaluation of suppliers. Preparation and writing of technical requirement specifications. Administration of beauty parades. Decision-making. Overseeing and management of data transfer.

Direct mail planning and executionDetailed execution of direct mail campaigns including print buying, selection and overseeing of mailing houses, list assembly and deduplication, project management of mailing process.

Website promotionReviews of site design and layout, setting-up of landing and order pages, implementation of customer ordering routines, preparation of emails and other types of promotion.