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Marketing audits and assessments Reviews of management structures and internal working practices together with critical assessments of marketing tactics and creative approaches, executed via meetings, written reports and Best Practice workshops
Promotional strategic planning Construction of multimedia promotional campaigns, integrating direct mail, forced free trial, e-mail, outbound telemarketing and fax broadcasting. Structuring of price and offer tests to focus on more profitable promotional routes.
Assessment and selection of service bureaux Research and evaluation of suppliers. Preparation and writing of technical requirement specifications. Administration of beauty parades. Decision-making. Overseeing and management of data transfer.
Direct mail planning and execution Detailed execution of direct mail campaigns including print buying, selection and overseeing of mailing houses, list assembly and deduplication, project management of mailing process.
Copywriting and design Preparation of specialist copy and creative approaches for all types of subscription and directory promotion including customer relations communications.
Renewals and billing programmes Structuring of renewal and billing sequences and creation of letter texts and form layouts to maximise revenue and future performance. Advice on analysis of statistics and planning of future tactics.
Website promotion
List research and acquisition | ||||
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