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The principal consultant at Response Consulting is David Nutt who has been a subscription marketing professional for over 30 years. After gaining a Marketing Diploma and a degree in Printing Technology, he spent a significant part of his early career at Which? Magazine, gaining a thorough grounding in subscription marketing techniques.
He moved on to more senior roles in business-to-business publishing, culminating in the position of Managing Director of Stonehart Publications.
He set up Response Consulting in 1991 and since then has handled assignments for over 50 magazine, newsletter, journal and directory publishers.
His in-depth knowledge of all areas of subscription and directory marketing has produced significant profit improvements for clients.
One of his special skills is writing high performance "long" copy. In recent years his copy has been put to the test with a variety of consumer and business publications and newsletters, resulting in remarkable response increases against clients' control material. | ||||||
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