Clients

We’ve executed assignments for a wide range of subscription-based information providers, both off- and online. Here are some of our assignments.

Scroll down to see client endorsements. 

	We developed a subscriber acquisition and retention programme using loose inserts, a 4-page direct mail package, emails and a completely fresh renewal effort sequence with incentivised offers and specially-written copy.
	Falling renewal levels indicated a requirement for a radically new renewal series. We devised a new renewal effort sequence with the introduction of special offers and brand-new copy.
	The publisher wanted a re-thought approach to their next direct mail campaign; we devised and wrote a new direct mail package with heavy emphasis on strong copy. We also undertook extensive research to identify the highly specific lists to reach the target market of business people working in countries of the African sub-continent.
	We analysed subscriber acquisition activity and created new material including an A5 loose insert and a 4-page direct mail package.   We were also asked to plan and implement the launch marketing for a new online service, LTTxtra.This involved copywriting for both websitte pages and primted material.
	After detailed discussions with the client about the creative approach they’d been using on subscriber recruitment, we put forward the idea of removing all visual contempt from the mailing, replacing it with an American style “long copy” letter of 4 pages.
	Subscriptions are sold to two types of audience - operators of social housing and suppliers to the sector. We devised and created copy for 2 types of direct mail and produced a clever format to allow both letter and order form to be personalised simultaneously.
	We persuaded our client to throw away the existing mail pack and created a completely new and simpler mailing using no more than a 4-page letter and order form. The resulting response increases on large scale controlled testing astounded the client.
	Upon acquisition, this title was in need of a completely fresh renewal programmer. We devised and structured a new 9-effort series using mail and email with different series for UK and Overseas subscribers. Special offers were inserted into the earlier stages with sharply focused copy and variable visual approaches.
	We developed a completely fresh approach to selling subscriptions, creating a 4-page direct mail letter and a highly effective loose insert for cross-selling to sister titles.
	The weekly listings magazine used insert cards in retail copies to generate direct debit paying subscribers: we developed a creative approach that clarified the offer and focused on editorial benefits. Results from the test showed the new approach to increase response significantly.
	An across-media creative solution was developed for selling subscriptions using free trial emails, direct mail and loose inserts.
	We convinced the client that the right way to sell subscription to this high-price newsletter is using Forced Free Trial - where a 3-month supply of copies is sent to potential subscribers unrequested. Alongside the free trial runs a sequence of specially written letters during the trial and after it ends. The publisher was delighted with the number of orders using this low-cost technique.
	After analysing the customer journey, we restructured the paid-for offering on the website, wrote fresh copy and simplified the sign-up process,
	We wrote fresh copy for the emails selling delegate places at a major industry event, producing 50% more click-throughs than the client's existing emails.

Endorsements

David has an uncanny knack of gaining a thorough understanding of the products he is writing about in such a short period of time. Even after our first consultation and briefing session, it became apparent that David's attention to detail would play a huge part in producing copy for us, which I am absolutely delighted with

Joel Whitefoot, Marketing Manager, Perspective Publishing

David produced a letter in the long copy style. Very impressive - he quickly familiarised himself with the subject matter and produced a mailer that really brought out all the benefits of the new product. Without any repetition, each new page built a strong case for buying a subscription - by making you wonder how you could manage without it.

Catherine Dekker, Marketing Consultant

David has worked with us on increasing subscription income for our newsletter. He clearly has a lot of knowledge and his ideas have been very effective.

Peter Mason, Ethical Performance

I've used David both for copywriting training and for refreshing our promotional copy. I can recommend him for both

Nick Gallehawk, Managing Director, BNA International

I have known David for over 25 years and his vast experience in writing winning copy for subscription offers is demonstrated by the number of times his copy beats the control mailing

 Mike Chantry, Chief Executive, Hilite